Korean National Branding. Things to think about...

This is an article published by the Joong-An Daily (중안일보), one of the big ones here. Here, Nicolai Hartvig writes about his thoughts about the subject that has been going around the high echelons of Korean Government nowadays.

As it happens in any country in this world, Korea has good and bad things. The same way Brazil, for example, has. There are lots of things here I wouldn't ever exchange for the things we have in Brazil, and vice-versa. However, the Koreans don't seem to understand this and seem to create an image of the country with a heavy make-up on. In my opinion, this can even backfire on them unless they do the job very professionally and don't try to hide the truth. Especially nowadays when information is at the reach of a click...

Read the original story -> here <-.